A Dynamic Attribute Satiation Model of Variety-Seeking Behavior
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چکیده
منابع مشابه
A Dynamic Attribute Satiation Model of Variety Seeking Behavior* a Dynamic Attribute Satiation Model of Variety Seeking Behavior* a Dynamic Attribute Satiation Model of Variety Seeking Behavior
This paper presents a model of individual consumer choice behavior for separate choice occasions. Contrary to the popular notion that each choice is essentially independent of its predecessors, that very dependence is proposed as the key to variety seeking behavior. From the consumption history one can infer which valued attributes the subject has recently consumed and in what quantities. Compa...
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In an attempt to organize the research findings that pertain to the various phenomena which have been termed "variety seeking" we offer a taxonomy of varied behavior. Within that framework the literature is reviewed. Seemingly disparate research traditions; one of which viewed the phenomenon as inexplicable, the other of which attempted explanation; are shown to be converging.
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Consumers frequently consume items to the point where they no longer enjoy them. In a pilot study and two experiments spanning three distinct classes of stimuli, we find that people can recover from this satiation by simply recalling the variety of alternative items they have consumed in the past. And yet, people seem to exhibit “variety amnesia” in that they do not spontaneously recall this pa...
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Because smartphones are now ubiquitous, it becomes for the first time economically feasible to operationalize personalized marketing measures also for physical grocery retailing. A particularly interesting and high value target group in this domain is the one of variety seeking, since this group is most likely to respond positively to new offers and recommendations. However, present methods in ...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 1982
ISSN: 0093-5301,1537-5277
DOI: 10.1086/208907